Include a Charity Week 2018
Registrations for Include a Charity Week are now open and our 2018 Handbook can be viewed here
From 10-14 September we will be visiting Perth, Adelaide, Melbourne, Sydney and Brisbane – bringing the amazing international gifts in Wills expert, Dr. Claire Routley.
Dr Claire Routley has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, WRVS and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses. She is now a fundraising consultant, and a research fellow at Plymouth University’s Hartsook Centre for Sustainable Philanthropy. She is also a member of fundraising think-tank Rogare’s international advisory panel, and was recently named AFP’s emerging scholar 2017.
The events during Include a Charity Week will be divided into a seminar and a workshop.
Seminar: Integrating gifts in Wills fundraising into your organisation
One of the most effective ways to reach more people with the gifts in Wills message is to ensure that the topic is integrated into your wider communications with supporters. However, with gifts in Wills triggering the twin taboos of death and money, colleagues can often be apprehensive about talking about the subject. This seminar will draw on insights from practice and research to consider the most effective ways to bring your organisation on board to support your gifts in Wills fundraising.
Workshop: Innovation in gifts in Wills fundraising
Charities around the world are awakening to the potential of inspiring their supporters to leave gifts in their Wills – and gifts in Wills fundraising is experiencing an unprecedented period of creativity. In this workshop, we’ll consider what research can tell us about the legacy giving decision, and how charities have used these insights to develop innovative campaigns. We’ll then look at how we might be able to use these insights to promote gifts in Wills within our own organisations.
10 September Perth, WA. Register here
11 September Adelaide, SA. Register here
12 September Melbourne, VIC. Register here
13 September Sydney, NSW. Register here
14 September Brisbane, QLD. Register here
We look forward to seeing you all there!