Our objective is to encourage more people to leave a gift in their Will, with the ambitious goal of increasing the number of people who leave gifts in their Wills to 15% by 2020 and generating an additional $440 million for the charitable sector.
The Include a Charity campaign relies on the support of its campaign supporters, volunteers and partners. We also rely on the support of the legal profession to assist their clients in leaving a charitable gift in their Will.
Your prompt about leaving a charitable gift in their Will could make the world of difference, both to your client and their legacy, and to the charity they nominate as a beneficiary.
Giving to charity is something that many of your clients may be very passionate about. When asked, almost a third of Australians indicated that they would consider including a bequest to a favourite cause or charity in their Will. Reality shows that only 12% actually do. Only one in twelve Australian currently do include a bequest in their will. The reason for this intention-action gap is that Australian solicitors rarely ask clients about charitable bequests.
If they did, the data shows charities would receive at least a billion dollars more every year.
You don’t have to push charitable bequests, just ask clients if they’d like to consider one. (The study also showed most people have no problem at all being asked.)
The difference one simple question can make is staggering. Not only will it help more Australians get the Wills they want, it’ll help more charities have more money to do more good.