Research & reports
We undertake research in order to better understand the gifts in Wills landscape in Australia.
As a member you will have unlimited access to practical gifts in wills research to provide you with more accurate an up to date information about Australian gifts in Wills and international legacy campaigns.
WORDS THAT WORK: PHRASES THAT ENCOURAGE MAJOR & PLANNED GIFTS
Russell James, Professor
Related academic papers on legacy giving decision – making and marketing
GETTING AROUND TO IT: HOW TO PROMOTE MORE GIFTS IN WILLS
This report, Getting around to it: how to promote more gifts in wills commissioned by Include a Charity and undertaken by More Strategic, was informed by a series of interviews with 18 bequestors aged 50+ from five charities.
It is new Australian research into gifts in wills which provides detailed insights into a core audience who plan to leave a gift. Quiet and reserved they may be, but this group are incredibly valuable with most planning to leave bequests to multiple charities – many of whom are presently unaware that they will.
ENCOURAGING CHARITABLE BEQUESTS BY AUSTRALIANS
Dr Christopher Baker
At the heart of this project is the quest to provide a robust evidentiary base for the development of policy and practices aimed at encouraging charitable bequests by Australians.
In doing so, this project seeks to provide an understanding of:
- charitable bequest giving practices by contemporary Australians
- the inheritance practices that help shape charitable bequest giving
CONSUMER AND LEGAL RESEARCH 2013
This research by Paradigm Shift was conducted to provide a framework for all future tracking studies and track against Include a Charity collective goals and measure the marketing campaign success.