Include a Charity Week

The Include a Charity Week campaign takes place over one week in September. It is a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.


 

Include a Charity Week is from September 5-11 this year and we have a stellar line up of events, publicity, collateral and member assets being produced and developed right now.

The build up to the week will begin in August as we rollout some of the videography work and interview pieces and images on socials. We will also be sharing the IAC member assets with you in the first week of August.

To view the campaigns direction for IAC Week please click here Member Overview event – 26th of July. 

To view your member assets please click the link below to download a Zip file (1.4GB): 

Member Assets

Download your free guide here



 

Our 2019 event brought in Meg Abdy from Legacy Foresight. Meg has been analysing the legacy market since 2994 when she coordinated the first legacy forecasting project, now known as Legacy Monitor.

Today she is responsible for program management and business development at Legacy Foresight, with particular interests in donor research, in-memory giving and international markets.

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IAC Week 2018 brought in the amazing Gifts in Wills expert, Claire Routley from Legacy Fundraising.

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Supporter handbook here. This handbook is divided into sections on how you can get involved with your organisation. You can view the whole range of supporter assets for Include a Charity Week 2017 here.

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Include a Charity Week 2016 

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Please visit our YouTube channel to see previous and current campaigns.