Include a Charity Week

The Include a Charity Week campaign takes place over one week in September. It is a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.

The 2023 Include a Charity Week Roadshow with international experts Dr Claire Routley and Ashley Rowthorn of Legacy Futures

SYDNY – PERTH – MELBOURNE

In September, the UK’s leading gifts in Wills and legacy experts Ashley and Claire delivered a series of in-person and online events to fundraisers in Sydney, Perth and Melbourne exploring the future of gifts in Wills fundraising and how demographic, technology and marketing changes impact the market.

As well as media interviews and IAC Week PR coverage to support the entire sector they travelled interstate with the Include a Charity team to deliver thought-leading workshops and presentation sessions to project you and your programs into the next generation of gifts in Wills fundraising.

These whole day interactive workshops (10am-4pm) outlined and explored:

What we know about gifts in Wills (Australian market and globally to maximise programs)
The future of gifts in Wills (demographic changes and the technological revolution.)

There were also networking opportunities with colleagues and Claire and Ashley, plus some great take away information to share in your organisations.

Assets for IAC Week 2023 can be found here.

Speaker Presentations:

The Future of Gifts in Wills

What we know about Gifts in Wills

Online recording of the workshop*

*Passcode: 37et$Tw*

Include a Charity Week was held from September 5-11 and we had a stellar line up of events, publicity, collateral and member assets.

The build up to the week began in August with the rollout of new videography, interview pieces and images on socials. We also shared the IAC member assets in the first week of August.

To view the campaigns direction for IAC Week please click here Member Overview event – 26th of July.

To view your member assets please click the link below to download a Zip file (1.4GB):

Member Assets

Download your free guide here

Please find all the digital assets for IAC Week 2021 including logos, promotion campaign plan and quiz concept here.
Click to read the Include a Charity 2021 Campaign Report.

Our 2019 event brought in Meg Abdy from Legacy Foresight. Meg has been analysing the legacy market since 2994 when she coordinated the first legacy forecasting project, now known as Legacy Monitor.

Today she is responsible for program management and business development at Legacy Foresight, with particular interests in donor research, in-memory giving and international markets.

Post Event Report
Supporter Handbook
Seminar Presentation: Australian Gifts in Wills 2040
Workshop Presentation: Monitoring sector trends
In Memory Insight – the First Three Years – June 2014
Uncovering the Invisible Legator

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IAC Week 2018 brought in the amazing Gifts in Wills expert, Claire Routley from Legacy Fundraising.

Post event report
Supporter Handbook
Seminar Presentation
Workshop Presentation
Momentary filmed Claire Routley’s live seminar presentation, which can be viewed here.

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Supporter handbook here. This handbook is divided into sections on how you can get involved with your organisation. You can view the whole range of supporter assets for Include a Charity Week 2017 here.

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Include a Charity Week 2016

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Please visit our YouTube channel to see previous and current campaigns.